A Pricing Strategy of Apple, Inc Research Paper

A Pricing Strategy of Apple, Inc - Research Paper Example Some of the software they are marketing includes the Mac OS X Operating System, iTunes media browser, the iWork suite of productivity software, iLife suite of multimedia and creativity, Final Cut Studio suite of professional audio and film-industry software products, Logic Studio suite of music production tools, Safari internet browser and iOS mobile operating system. It is believed that Apple Inc. highly influenced the Computer Industry (John). Â  Apple indeed established a unique and remarkable character and status in the consumer electronics industry. Apple has gained many loyal customers that are truly devoted to the company and to its products and brand, particularly in the United States. According to a news report based from the data in the year 2007, Apple Inc. is one of the high-technology companies with the significant number of loyal customers (Macnn, 2006). In the year 2008, the Fortune magazine, as the most well-liked company in the United States, also acknowledged Apple. Last March 2011, in the eighth annual American Brand Excellence Awards, Apple Inc. was recognized as the best brand that meets the need of small and midsized businesses. (Birmingham Business Journal, 2011) Lastly, on the United Kingdom T3 Awards, Apple won six of the twenty-five awards. Apple’s iPhone was scooped as the Most Anticipated Gadget or 2007, as voted by the Sky News online readers. On the hand, iPod was recognized as the Best Commuter Gadget, Best Music Gadget and Best Gadget of All Time (John).